Is mobile SEO different from standard SEO?

Mobile SEO is similar to desktop SEO but with key differences, such as localisation and technicalities of page load speeds. Mobile SEO can offer unique features like “click to call” and GPS functionality, and with more mobile searches, it’s important to optimize for both mobile and desktop.
What is the difference between copywriting and SEO optimised content?

SEO-optimised content is a very different form of copywriting as it is only written for search engines, and must be skillfully written by both a skilled copywriter and an SEO specialist
What makes a successful SEO Campaign?

A successful SEO campaign is a carefully planned and executed strategy that helps a website rank higher in search engine results pages (SERPs) for specific keywords or phrases. The key to a successful SEO campaign is a combination of technical optimization, high-quality content, and effective link-building.